Donald Trump’s Meme Coin Plunges Over 50% After Melania Launches Own Crypto Token, Sparking Market Chaos and $1.2 Billion Liquidations

Jan. 20, 2025, 6:38 am ET

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30-Second Take

  • Donald Trump’s meme coin plummeted over 50% after Melania Trump launched her own meme coin.
  • The launch led to a market chaos, affecting Bitcoin and other altcoins with significant price drops.
  • Over 400,000 traders were liquidated, with total losses nearing $1.2 billion.

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Quick Brief

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Essential Context

In a dramatic turn of events, the cryptocurrency market witnessed a significant crash of Donald Trump’s meme coin following the launch of Melania Trump’s own meme coin. This development has sent shockwaves across the crypto market, leading to substantial losses for investors.

Core Players

  • Donald Trump – Former president and 2024 Republican frontrunner
  • Melania Trump – Former and future first lady
  • Crypto investors and traders affected by the market volatility

Key Numbers

  • $75 – Peak price of Trump’s meme coin before the crash
  • $38 – Lowest price of Trump’s meme coin after the crash
  • $1.2 billion – Total value of wrecked positions in the past day
  • 400,000+ – Number of traders liquidated
  • $140 million – Liquidations from Trump’s token alone

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The Catalyst

The sudden launch of Melania Trump’s meme coin on Sunday evening triggered a massive sell-off of Donald Trump’s meme coin. This event caught many investors off guard, leading to a sharp decline in the value of Trump’s coin.

“This is like walking into a casino, throwing it on black and red,” said Tony Edward, host of the Thinking Crypto podcast, highlighting the risks involved with meme coins.

Inside Forces

The internal dynamics of the Trump family’s involvement in the crypto market have been highly speculative. Donald Trump’s coin had been sucking liquidity from other altcoins, causing it to pump significantly before its crash.

Melania’s coin, built on the Solana network, allocated 15% of its tokens to the public, a move that some analysts view as a red flag due to the lack of transparency and potential for insider trading.

Power Dynamics

The Trump family’s influence in the crypto market is significant, given their public stature. The launch of both meme coins has attracted immense attention and investment, but it also highlights the risks of investing in highly volatile and speculative assets.

Supporters of Trump are finding it challenging to separate their political loyalty from financial decisions, which can lead to poor investment choices.

Outside Impact

The crash of Trump’s meme coin had broader implications for the crypto market. Bitcoin, which had touched a monthly peak of over $106,000, dropped to under $100,000 within hours. Other altcoins like SOL, DOGE, and ADA also experienced significant price drops.

The total liquidations across the market summed up to nearly $1.2 billion, with over 400,000 traders affected.

Future Forces

The future of meme coins and their impact on the crypto market remains uncertain. As the crypto space continues to evolve, there is a growing concern about the regulation of such highly speculative assets.

Experts predict that the coming days will see increased regulatory scrutiny, especially with Donald Trump’s upcoming inauguration and the potential for new regulatory policies.

Data Points

  • Jan. 20, 2025: Melania Trump launches her meme coin, causing Trump’s coin to crash.
  • $15 billion: Peak market cap of Trump’s meme coin before the crash.
  • 6-8%: Decline in prices of altcoins like SOL, DOGE, and ADA.
  • $12 million: Gains made by a fresh wallet buying Melania’s coin before its launch.

The recent events surrounding the Trump family’s meme coins highlight the volatile and speculative nature of the crypto market. As investors navigate this landscape, it is crucial to be cautious and informed about the potential risks and rewards.