Canadian Tourism Surges as Tariff Threats Loom

Feb. 11, 2025, 8:00 pm ET

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30-Second Take

  • Canadian travel agents report a surge in trip cancellations to the U.S. due to new tariffs.
  • U.S. President Donald Trump’s tariff threats have sparked a rise in Canadian patriotism and boycotts.
  • The U.S. tourism sector warns of potential losses in billions and thousands of job losses.

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Quick Brief

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Essential Context

On February 11, 2025, U.S. President Donald Trump signed orders imposing 25% tariffs on all steel and aluminum imports from Canada, effective March 12. This move has triggered a wave of trip cancellations by Canadians to the U.S., as travel agents report an unprecedented number of bookings being altered or cancelled.

Core Players

  • Donald Trump – U.S. President
  • Justin Trudeau – Canadian Prime Minister
  • Canadian travel agencies – Reporting significant cancellations
  • U.S. Travel Association – Advocating for the American travel industry

Key Numbers

  • 25% – Tariff rate on Canadian steel and aluminum imports
  • 20.4 million – Number of Canadian visits to the U.S. in 2024
  • $20.5 billion – Spending by Canadian visitors in the U.S. in 2024
  • 140,000 – American jobs supported by Canadian tourism
  • $2.1 billion – Potential loss in U.S. spending due to a 10% drop in Canadian travelers
  • 14,000 – Potential American jobs at risk due to reduced Canadian tourism

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The Catalyst

President Trump’s recent tariff imposition has ignited strong reactions from Canadians, leading to a significant increase in trip cancellations to the U.S. This move is part of broader trade tensions that have been escalating between the two countries.

“Now is also the time to choose Canada,” said Prime Minister Justin Trudeau, urging Canadians to reconsider their spending and travel plans in light of the U.S. tariff threats.

Inside Forces

The rise in Canadian patriotism and the call to boycott U.S. travel are not isolated incidents. Canadian travel agents have seen a tangible reaction from clients who are outright cancelling trips and rearranging their plans. This trend is more pronounced than during previous periods of U.S.-Canada tensions.

“This has been a much more tangible reaction from clients who are actually outright cancelling trips and rearranging their plans,” noted McKenzie McMillan, a travel consultant with the Vancouver-based Travel Group.

Power Dynamics

The power dynamic between the U.S. and Canada is currently skewed due to the tariff threats. Canadian Prime Minister Justin Trudeau has retaliated by announcing a 25% tariff on American goods entering Canada, further intensifying the trade war.

This standoff has significant implications for both countries, with Canada being the top source of international visitors to the U.S., contributing $20.5 billion in spending and supporting 140,000 American jobs in 2024.

Outside Impact

The impact of reduced Canadian tourism on the U.S. economy is substantial. A 10% drop in inbound travel from Canada could translate to $2.1 billion in lost spending and jeopardize 14,000 American jobs, according to the U.S. Travel Association.

Popular U.S. destinations like Palm Springs, Orlando, and Phoenix, which heavily rely on Canadian tourists, are expected to be hit hard by these cancellations.

Future Forces

Looking ahead, the situation is likely to escalate unless there is a resolution to the trade dispute. The U.S. tourism sector is bracing for significant losses, and the broader economic implications could be far-reaching.

Key areas to watch include:

  • Negotiations between the U.S. and Canada to resolve the tariff issues.
  • Alternative travel destinations chosen by Canadians.
  • Economic impact on local communities in the U.S. that rely heavily on Canadian tourism.

Data Points

  • February 11, 2025: President Trump signs orders imposing 25% tariffs on Canadian steel and aluminum imports.
  • March 12, 2025: Tariffs set to begin.
  • 20.4 million: Number of Canadian visits to the U.S. in 2024.
  • $20.5 billion: Spending by Canadian visitors in the U.S. in 2024.
  • 140,000: American jobs supported by Canadian tourism.

The ongoing trade tensions and resulting boycotts highlight the interconnected nature of international economies and tourism. As the situation unfolds, both countries will need to navigate these challenges carefully to mitigate the economic and social impacts.