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- Hundreds of protests are planned at Tesla locations worldwide, targeting CEO Elon Musk’s role in the Trump administration.
- The “Tesla Takedown” movement aims to economically harm Musk and challenge his political influence through peaceful demonstrations and boycotts.
- Protests are scheduled across the U.S. and Europe, with a global day of action on March 29.
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Quick Brief
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Essential Context
The protests are part of a broader grassroots campaign known as “Tesla Takedown,” which opposes Elon Musk’s involvement in the Trump administration. Musk’s role in the Department of Government Efficiency (DOGE) and his involvement in federal mass layoffs have sparked widespread criticism.
Core Players
- Elon Musk – Tesla CEO and senior advisor to President Trump
- Donald Trump – President Trump
- Tesla Takedown – Grassroots protest movement
- Valerie Costa – Community activist and protest organizer
Key Numbers
- 500+ – Planned protests worldwide
- 200+ – Tesla showrooms targeted for protests
- 35% – Drop in Tesla stock price
- 25% – Fall in Musk’s net worth
- 9 – Arrests made during protests
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The Catalyst
The protests were triggered by Elon Musk’s significant role in the Trump administration, particularly his leadership of the Department of Government Efficiency (DOGE), which is tasked with cutting federal spending and deregulation. This role has led to widespread layoffs and the dismantling of government agencies.
“He’s spearheading DOGE, which is spearheading our country’s destruction — literally destroying our country’s infrastructure,” said Joel Lava, a protest organizer in Los Angeles.
Inside Forces
The Tesla Takedown movement is driven by a decentralized network of grassroots groups and individuals. The movement has gained momentum through social media and online activism, with notable figures like Alex Winter and Mary Beth Barone supporting the cause.
Protesters are urging people to boycott Tesla by selling their vehicles and stocks, aiming to hit Musk where it hurts most — his wealth tied to Tesla.
Power Dynamics
The relationship between Musk and Trump has been a focal point of the protests. Trump’s public support for Musk, including displaying Teslas at the White House, has further polarized the situation. President Trump has also labeled attacks on Tesla dealerships as domestic terrorism.
Musk’s critics point to his controversial actions, including a gesture interpreted as a Nazi salute and his support for far-right parties.
Outside Impact
The protests have had broader implications, including a significant drop in Tesla sales and stock prices. Despite this, market analysts note that Tesla’s market share has been declining due to competition from other EV manufacturers.
The introduction of 25% import tariffs on cars made outside the U.S. could potentially benefit Tesla, but the company’s long-term outlook remains uncertain.
Future Forces
The ongoing protests and boycotts are likely to continue as long as Musk remains involved in the Trump administration. The movement’s organizers have vowed to protest “for as long as Elon Musk continues to shred public services.”
The FBI has been involved in investigating violent incidents against Tesla properties, but the Tesla Takedown movement emphasizes its commitment to nonviolent protest.
Data Points
- February 7, 2025: First Tesla protest in Tucson, Arizona
- February 15, 2025: Protests spread to multiple U.S. cities
- March 11, 2025: New York State Senators urge divestment from Tesla
- March 29, 2025: Global day of action with hundreds of protests planned
- 9: Number of arrests made during protests
The “Tesla Takedown” movement represents a significant backlash against Elon Musk’s political activities and his role in the Trump administration. As the protests continue, they are likely to have lasting impacts on both Tesla’s brand and Musk’s political influence.
