Instant Insight
30-Second Take
- ABC’s “High Potential” and “Tracker” lead fall cross-platform broadcast series ratings
- “High Potential” achieves 506% growth in multi-platform viewing
- ABC dominates the top 3 slots in the coveted 18-49 demographic
Three Key Points
- Record Growth: “High Potential” achieves unprecedented 506% increase from linear premiere, reaching 10 million viewers
- Network Dominance: ABC claims all top 3 positions in crucial 18-49 demographic ratings
- Streaming Impact: Multi-platform viewing dramatically boosts traditional ratings across all shows
Quick Brief
Essential Context
The fall 2024 television season marks a pivotal shift in viewing patterns, with streaming and delayed viewing significantly impacting traditional ratings. ABC’s new series exemplify this transformation, particularly in cross-platform performance.
Core Players
- ABC Network (Lead broadcaster)
- Drew Goddard (Creator, “High Potential”)
- Nielsen Ratings (Measurement authority)
- Key cast members: Kaitlin Olson, Daniel Sunjata, Javicia Leslie
Key Numbers
- 506% – “High Potential” multi-platform growth
- 10 million – Total viewers first week
- 364% – “9-1-1” Season 8 premiere increase
- 41.4% – Streaming share of total TV viewing
Full Analysis
The Catalyst
The emergence of multi-platform viewing has revolutionized how networks measure success. “High Potential” exemplifies this shift, with its dramatic 506% viewership increase demonstrating the power of cross-platform accessibility.
Inside Forces
ABC’s strategic focus on digital platforms and delayed viewing metrics has proven successful. The network’s programming decisions, particularly scheduling “High Potential” and “Tracker” in prime slots, have maximized their reach across all viewing methods.
Power Dynamics
ABC’s dominance in the 18-49 demographic reshapes the competitive landscape. Traditional nielsen ratings no longer tell the complete story, with streaming and delayed viewing now crucial to overall performance.
Future Forces
- Potential early renewal announcements for successful shows
- Increased investment in digital platform capabilities
- Industry-wide shift toward multi-platform measurement standards
Data Points
- Fall 2024: “High Potential” premiere
- Week 1: 10 million total viewers
- 506% growth in 18-49 demographic
- 41.4% streaming share of TV viewing
- 10.4% YouTube share of total TV usage
